Products

Mobile Advertising Platform

Our flagship product is the Sigma Mobile Advertising Platform. This system includes a web-based user interface for campaign creation and management; web services for real-time ad selection and auditing; and a data storage segment for data mining and reporting.

A key feature is that campaigns can cover multiple delivery channels; for example, an SMS ad can include a link to a WAP site that also triggers the delivery of a follow-up MMS. Advertisers do not need to jump between platforms to management cross-channel campaigns.

Mobile Video Ad Scheduler

The Mobile Video Ad Scheduler manages advertising for mobile video servers. This platform manages mobile video advertising using a broadcast approach: instead of targeting individual subscribers, which may not be possible in some environments, ads are scheduled by channel, date, and hours of the day. The platform handles live, video-on-demand (VOD), and simulated live (i.e., looped) channels.