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08 September 2008 - Monday

Implementations

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We are currently in the process of installing advertising platforms for three customers in Asia. These installations are described below.

Installation #1: South Asia

For this customer, we are installing a general-purpose platform intended to serve multiple ad delivery channels with cross-channel campaigns. This system will be distributed across several widely separated regions of the operator's country. High traffic volumes are expected (in the range of millions of ads per hour at peak busy hour) so the handware is being scaled accordingly.

Installation #2: Southeast Asia

This platform will enhance a system that we have already in place. The platform will initially insert SMS ads in operator service messages but will subsequent phases will add other channels.

Like Installation #1, this installation will handle millions of ad deliveries per day, but geographic dispersion is not an issue.

Installation #3: East Asia

This operator wishes to add advertising capability to an mobile video service. We have intergrated our ad platform with their video server and are now enhancing the total service offering by adding content management services as well as video stream playlist management.

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