Survey: 37% Need Incentives To Respond To SMS
There was an interesting survey conducted by ABI Research recently that pointed out that SMS marketing’s level of responsiveness can often be improved through the use of incentives. The results of the survey suggest 37% of those who have received text message-based [...]

Getting The Nielsen Edge In Mobile Marketing
The Nielsen Company revealed today their new Mobile-PRIZM, an original product offering that “combines the company’s consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile audiences more effectively.” The new tool brings together the resources of Nielsen Mobile, the world’s largest independent provider of syndicated consumer research to the telecom and mobile media [...]

Wimob’s Web-To-Mobile Platform Makes It Easy
The new Wimob 2.0 launched recently, as a free, updated, Web-to-mobile platform from mobile technology company and proximity marketing leaders, Futurlink.  It’s a web-base platform that allows users browsing the web to instantly send media files back to their mobile device via a variety of wireless connection methods such as Bluetooth, infrared. Futurlink has identified [...]

What’s Your Role in Mobile Marketing?
So what do you do in the world of mobile marketing? Nope, that’s not a rhetorical question. We’d really like to know who our readers are and what you do in this industry of ours. It will help us to shape the posts we write and the resources we bring to you about mobile. Please introduce [...]

SMS- Least Trusted Form Of Marketing?
In a recent survey of consumer trust in advertising conducted by research firm Nielsen, SMS advertising came out as the least trusted form of marketing, with only 18% of respondents citing text messages sent by companies as trustworthy.   Is this a surprise?  Probably not.  But in my opinion, Bluetooth advertising seems much less trustworthy overall [...]