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What Value Do Mobile Operators Bring?

See "8 Key Reasons Network Operators Should Be Part Of The Value Chain" in MobiADNews

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Opening Channels That Other Mobile Ad Platforms Can't Reach

The Sigma Mobile Advertising Platform integrates with traditional mobile network services to open up new ad delivery channels and turn mobile operators into publishers. Conventional ad platform avoid operator integration; we embrace it.

The Sigma Platform lets advertisers create cross-channel mobile campaigns using SMS, MMS, WAP, USSD, voice, video, and virtually any other ad delivery channel. We deliver ads on any service that uses these channels; for example, missed-call notifications, bill payment alerts, and other operator-generated text messages.

Now advertisers can use a single platform to manage SMS advertisements linked to WAP pages, pre-call audio ads with MMS responses, video ads with SMS responses, and so on. No need to jump between different campaign management platforms or cobble together data to create unified reports.

The Sigma Platform includes a campaign creation and management system, a high performance ad selection engine, and a feature-rich data analysis and reporting system.