Mobile Advertising and Marketing

We focus on intelligent mobile services for operators seeking new revenue streams, greater subscriber satisfaction, and reduced churn. Our flagship product is our Sigma Mobile Advertising Platform, the fourth generation of a series of online platforms for creating, targeting, and delivering advertisements to consumers.

The Sigma Mobile Advertising Platform is a complete solution for mobile operators who want to increase ARPU, add new subscribers through free ad-subsidized services, or acclimate existing customers to new services through ad-subsidies.

The Sigma Platform can insert ads in virtually any mobile content or messaging service, including SMS, MMS, operator messages (including Missed Call Notification), IVR (inbound and outbound), Ring-Back Tones, web, WAP, and mobile video. Furthermore, the Platform supports interactive campaigns that process responses across multiple media.

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Please click here to receive a PDF brochure describing the features and the architecture of the Sigma Mobile Ad Platform.

Sigma applications are built using open-source software components, thereby ensuring easier maintenance, lower cost, higher reliability, and frequent upgrades and improvements.

Our base platforms are Linux and FreeBSD clusters. The physical architecture of each imlementation is chosen based on performance, sizing, and reliability requirements of the customer. We can install complete systems at a mobile operator's premises or provide hosted services.

We build databases and data warehouses using MySQL and PostgreSQL. Our web sites and web services are built using Apache, nginx (a fast, light-weight web server), and and Ruby On Rails, as well as other frameworks.

For tightly coupled integration with Java environments, some or all components of the platform can be run using JRuby, a Ruby interpreter written in pure Java. JRuby allows full, two-way access between the Ruby environment and the Java environment.